In the Media

“As a small retailer we ultimately chose to invest back into human-led service, instead of bots,” she says.

The Sensory Specialist was built to make life easier for families navigating additional needs and to bring inclusive support and accessibility into everyday spaces, not just specialist settings.

“It’s been a brutal year in retail. I understand businesses are desperate and are just trying to stay afloat but we just don’t have the means to keep up with the big guys.”

“There’s definitely a lot of undercutting going on, and it isn’t just bad etiquette; it’s financially devastating for those doing the right thing.”

“Parents are feeling more empowered to insert these boundaries now. It’s not, ‘Christmas is cancelled’. It’s, ‘We are going to try something different this year,’”

Families are not knowing what to expect from it....parents are questioning- what does the thriving kids program look like for my child?

“They just want to make Christmas better for their kids and Christmas should be about the kids. It should be a happy day for them, not a day of stress.”

"It's something we haven't seen before in small business"

“For many kids – and plenty of adults – the constant noise, crowds and commitments are overwhelming. Choosing a handful of meaningful events instead of 10 can be the difference between a joyful Christmas and a complete meltdown,”

"For many kids – and plenty of adults – the constant noise, crowds and commitments are overwhelming. Choosing a handful of meaningful events instead of 10 can be the difference between a joyful Christmas and a complete meltdown"

"Accessibility shouldn't be an afterthought. Especially in a supermarket. For many people, these gates aren't an inconvenience, they're a barrier to basic dignity."

"My advice to consumers? This year, more than ever, shopping small is not just a good intention – it’s a lifeline for the businesses that keep our communities running."

“Every time retailers slash prices, they’re not just cutting into profit, they’re cutting into brand trust,” she says. “We’re training customers to shop the sale, not the product.”

“The fastest way to know if a campaign is worth scaling is to look at the data within the first 72 hours. Engagement tells you almost everything: Are people watching it? Sharing it? Bookmarking it?"

"The most important aspect is to create a space where they feel safe, comfortable, and understood."

"Quietly playing with water can be a mindful, relaxing experience for your child and is a great way for your kids to have some sensory 'chill out' time."

"A kid’s bedroom should provide a safe sanctuary where they can retreat for quiet down time, independent play, and of course, much needed sleep! "

"We, as parents, also need to be mindful that the return to school may bring about a sense of worry or anxiety for some children as they prepare to spread their wings from the safety of their home and caregivers."

"Could the rainbow mural and alphabet posters splashed everywhere actually be doing more harm than good? Sarah James says sometimes, less is indeed more."