Media & Press Coverage
Sarah James is a nationally recognised disability advocate and small business commentator. As founder of The Sensory Specialist, she is frequently featured across print, television and radio discussing inclusion, neurodiversity and modern entrepreneurship.
🎤 Media & Speaking EnquiriesAs Featured In
Who is The Sensory Specialist?
Australia's most trusted sensory store — born in a classroom, built for real families, schools, and organisations across the country.
Former psychology teacher.
Mum of two. Disability advocate.
I had students who couldn't get through a 40-minute lesson without a meltdown — not because they were difficult, but because sitting still in a plastic chair for hours is genuinely painful when your nervous system works differently. The individual learning plan for my autistic students was to send them for a walk. Now we know better: we want to keep these kids in the classroom, engaged and included — and the right tools make that possible.
I also see it as a mum. Both my kids are neurotypical — and yet at an AFL match at the MCG, one reaches straight for his ear muffs and heads for the sensory room, while the other is completely unfazed. Same upbringing, same environment. Sensory sensitivity doesn't require a diagnosis.
That's why I started The Sensory Specialist in 2020. Every child is wired differently — and every child deserves tools that work for them.
— Sarah James, Founder & Director
As Seen In
Sarah James is a nationally recognised disability advocate and small business commentator, featured across Australia's leading media.
Awards & Recognition
🏆 Rockstar Rookie — Winner
Source Disability Expo · Melbourne 2026
Diversity & Inclusion — Finalist
Glen Eira Business Excellence Awards 2025
Retail Business Award — Honourable Mention
AusMumpreneur Awards 2025
Endorsed By & Community Partners
Proudly recognised by and working alongside Australia's leading disability and inclusion organisations.
What Ability Foundation
Endorsed Business & Community Partner
Autism Swim
Endorsed Business
Hidden Disabilities Sunflower
Registered Business
What We Believe
"Every child deserves tools that help them feel calm, focused, and included — regardless of ability, budget, or postcode."
That's why we keep our range curated and our prices fair. Every product we stock is chosen because it works — tested against the real needs of real kids, families, and classrooms.
We're NDIS-registered, school-friendly, and here for the long haul — shipping Australia-wide, warehoused in Melbourne, and personally backed by Sarah.
Ready to Start Your Sensory Journey?
Browse our curated range — or reach out for help finding the right tools for your child, classroom, or organisation.